The journey of ‘Sajavat’ has been a remarkable one, filled with challenges and triumphs. It began in 2006 in a small room under the name ‘Trendz Steel.’ Our initial operations involved sourcing steel externally, followed by packaging, labeling, and delivering the products. The joy of completing our first order was indescribable, marking the true beginning of our venture.
A few years later, we expanded by establishing a steel manufacturing unit called ‘Stelzinc,’ where we specialized in designer lifestyle products and began exporting. Our presence in international markets grew as we participated in international fairs, focusing on OEM products. Our unique selling proposition was our exceptional finishing and willingness to take on projects that other companies hesitated to undertake, always fulfilling our commitments.
Driven by a passion for gifting and a keen eye for designer products, I founded another company in 2017 called Incredible India Creations. This venture allowed me to turn my passion into a business opportunity, offering not only steel products but also a wide range of designer items. We provided customization services to meet the specific requirements and budgets of our clients.
However, the COVID-19 pandemic significantly impacted our business. Our exports dwindled, and our manufacturing unit faced labor shortages, bringing us to the brink of closure due to decreased demand in international markets. Just when we were about to shut down our export unit, we received a substantial, challenging order, which we successfully completed on time. Unfortunately, due to the Russia-Ukraine conflict, our payments were delayed, leading to significant losses. As a result, we ceased all export operations and closed the unit.
The burden then shifted to our smaller unit, where we endeavored to create unique and different products for domestic buyers. However, the pandemic affected our domestic business as well, and we received no orders from the Indian market for an entire year. Despite these setbacks, we remain committed to our vision and continue to seek new opportunities for growth and innovation.
As a well-established player in the market, we take pride in understanding our customers’ tastes and requirements. With this insight, we are dedicated to giving our best to get back on track, and this has fueled our drive to explore a new segment—luxurious gifting.
We recognize that each customer desires something unique within their budget, and this has inspired us to launch ‘Sajavat,’ our new line of luxurious gifts. This venture aims to meet the growing demand for distinctive and elegant products for your loved ones.
We are excited to embark on this journey and are grateful for your continued support and encouragement. Together, we look forward to fulfilling your gifting needs with exceptional and memorable options.
Thank you for being a part of this new chapter.
Warm regards,
Rakhi Jain
(Director)